Beier Safety Footwear, the family run safety shoe manufacturer, has added eight new shoes to their Sisi range. The KZN manufacturing powerhouse focused their efforts on providing women with a fit for purpose safety shoe, modelled and manufactured specifically for the unique characteristics of the female foot.
With an increasing number of women entering areas that were once the preserve of men, protecting the female foot has not only become a growing commodity, but a necessary one to perfect. Female safety shoes are typically modelled on a male foot resulting in an unnecessarily, uncomfortable work shoe for many women. “We invested in really understanding the female foot, which is on average 1 inch shorter and narrower than a man’s. The arch, lateral side and the ball of the foot are very different too” said Beier Safety Footwear’s Marketing Manager, Allan Prinsloo.
To perfect the shoe, Beier Safety Footwear partnered with Italian shoe designer Luca Bachet who draws inspiration from the fashionable city of Milan he calls home. The new design includes a new sole shape, lighter shoe weight, specific tread pattern and ankle support. “We also understand a woman’s psychological need to retain her sense of femininity. Often the shoes are the first things kicked off when they walk out the door. The new tailoring answers the need for a more feminine shoe” said Bachet.
The range was recently launched at the Beier Safety Footwear end-of-year event on Thursday 14 November, and hosted by the glamorous Minnie Dlamini. The evening celebrated the success women have achieved in areas once seen as the preserve of men. “We wanted to generate awareness for this sector of the workforce and what they are achieving. Many women will be encouraged to hear these success stories” said Prinsloo.
Beier Safety Footwear’s commitment to the progression of females in industry is supported by a bursary programme planned for 2014 as well as active involvement in female focused networking events.
The new Sisi range can be bought through appointed safety footwear distributors.
About Beier Safety Footwear
Beier Safety Footwear (Pty) Ltd. forms part of Beier Industries (Pty) Ltd. and is the leading supplier of safety footwear in South Africa, producing a wide range of safety shoes and boots under the popular Bova and Sisi brand names. The ranges cover light, heavy, extreme and paramilitary footwear.
The Beier Group was founded in 1929 by O.T.H. Beier. In 2005, Beier Industries concluded a BEE transaction by selling 26% of its interests to ALDABRI, a broad-based investment holding consortium. All Beier Safety Footwear is manufactured in KwaZulu-Natal, South Africa at the Beier Safety Footwear factory, located in Pinetown.
Beier Safety Footwear is an especially strong advocate for education in South Africa – and particularly the empowerment of students in the fields of Mathematics and Science. This is demonstrated through their creation and support of programmes such as KZN Chess Kids’ Development Programme; the Beier Master Class which is an economical and practical classroom alternative, designed for rural and country schools; as well as the funding of Sithokozile Secondary School in KwaZulu-Natal.