Two dispensing directions Two versions are available so as to ensure that the labels can be removed properly for every use. HS Horizontal dispensing direction for label rolls with bottom leading print image Peel off the label upwards from its bottom edge and stick it to the product. VS Vertical dispensing direction for label rolls with top leading print image Peel off the label forward from its upper edge and stick it to the product from the shortest distance possible. Particularly suitable for larger labels as the adhesive side